Reflective Learning is in search of an enthusiastic Marketing Coordinator with a passion for marketing and branding. The candidate will work closely with multiple teams to manage and contribute to our marketing efforts across various channels. This is an excellent opportunity for someone who is willing to dive into multiple projects, learn as they go, and have a significant impact on our marketing initiatives.
Key Responsibilities:
Manage and Update Social Media Platforms
- Develop and maintain a social media calendar.
- Create and schedule posts across various platforms like Facebook, Twitter, LinkedIn, and Instagram.
- Engage with the audience by responding to comments, messages, and mentions.
- Collaborate with the graphic design team to produce visually appealing content.
Assist in Copywriting for Marketing Collateral
- Write and edit copy for various marketing materials, including website content, brochures, newsletters, and email campaigns.
- Coordinate with the SEO team to incorporate relevant keywords and optimise web content.
- Proofread materials for clarity, grammar, and spelling.
Coordinate and Assist in the Planning and Execution of Company Events
- Help in the logistical planning of corporate events, webinars, and trade shows.
- Manage invitations, RSVPs, and event promotions through various channels.
- Assist in setting up and tearing down event spaces, coordinating with vendors, and ensuring the smooth operation of events.
Collaborate with Cross-Functional Teams to Create and Execute Content Marketing Strategies
- Work closely with product, sales, and customer success teams to identify content needs.
- Assist in creating a wide range of content types like blogs, whitepapers, video scripts, and more.
- Monitor content performance and suggest improvements based on analytics.
Assist in Advertising Campaigns and PR Efforts
- Help plan and execute advertising campaigns across various platforms such as Google Ads, Facebook Ads, etc.
- Draft and distribute press releases and media kits.
- Build and maintain relationships with media contacts.
Monitor and Analyze Performance Metrics to Improve Marketing Strategies
- Regularly track and report on KPIs like web traffic, engagement rates, and conversion rates.
- Use tools like Google Analytics to gain insights into customer behaviour.
- Make data-driven decisions to refine and optimise ongoing and future marketing campaigns.
Requirements:
- Recent Graduate of a Marketing or Communications degree, or proven experience in marketing (own brand, built a community, published articles)
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects simultaneously.
- Highly organised and detail-oriented.
- Willingness to learn and adapt in a fast-paced environment.
About Reflective Learning:
Reflective Learning is a pioneering web-based tool designed to bridge the learning gaps in primary and secondary education. Our platform leverages diagnostic assessments to pinpoint areas of concern in core Maths and English subjects, facilitating the acquisition of new knowledge. With a tailored learning journey, we ensure that students master these concepts through regular reassessments. However, our mission transcends academic assistance. As students journey through our program, we instil positive learning habits, track their progress metrics, and instigate a growth mindset. We're not just here to teach; we're here to mould resilient and independent learners for the future.
Reflective Learning's Values:
- EQUAL OPPORTUNITY: We believe that everyone deserves a chance to show their best. We focus on raising the base to enable each person to fulfil their potential.
- EMPOWER: We believe in handing people ownership. By taking responsibility, we’re incentivised to put in maximum effort to the benefit of ourselves and the collective.
- INNOVATE: We explore the frontiers of global research, guided by our curiosity and academic rigour. We push ourselves to continually learn and improve.
- HUMBLE: We seek to serve people by adding value. We believe teamwork and partnerships do better work and reach more people than as individuals.
- REAL: We care about real impact, not the façade of success. We have honest conversations and don’t hide from mistakes because they make us better.
- INTENTIONAL: We use each minute we’re given purposefully, staying focused on our overall goal. We plan and execute with accuracy because the details matter.
We encourage applications from individuals of all backgrounds and experiences. Join our team and be part of a collaborative and innovative environment where your skills and contributions will be recognized and valued. Interested candidates are requested to send their updated CV, cover letter, and portfolio to [email protected].
